Gary Halbert · whole document (17)
a mail 100 00 letters
Another tip: Since everybody else will be using
color, your message will stand out if it's in simple black and white.
Now, of course, once you get this program really
cranked up and you are making mailings perhaps once every month,
you'll want to send different messages. But, don't worry. My
newsletter is going to give you more good advertising ideas than
you'll ever be able to use!
Does all this sound like a lot of work to you?
Well, actually, it's not. True, there is a little effort to get this
set up the fir time... but... after that... all you have to do is
telephone everybody every month and tell them what the deadline is to
have their material delivered to the lettershop.
And, if you are really a go-getter, why not get
50 local businesses involved with this idea and send out five
different mailings every month. Therefore, since you'll be the
organizer and don't have to pay like everybody else, your sales
message can get a "free ride" in 50,000 or more mailings every month.
Or more!
Listen: I personally know of several people who
have organized co-op mailings that go out in the millions every month.
So, if you've really got the ambition, working
up to 100,000 letters a week should be a snap. So try it. And
remember...
Nothing Will Work
If You Won't!
Sincerely,
Gary C. Halbert