a mail 100 00 letters

# a mail 100 00 letters

From:

W-a-y West of Jewfish Creek

Dear Friend and
Subscriber

What you are about to read is a remarkably
simple idea that can be worth thousands and thousands of dollars to
you. It is a tested idea. Others are using it every day and now...
it's your turn!

Listen: One of the very best ways to advertise
your business is direct mail. When you use direct mail, it enables you
to fire your advertising bullets with a rifle instead of a shotgun. In
other words, it lets you "target" your market.

However, there is a drawback. You see, direct
mail is very expensive. Right now, for example, the postage
cost of mailing a 1-ounce, first-class letter is 22 cents. And soon,
it's going to be 25 cents and more. And, when you use direct mail,
there are many other expenses besides postage. For example, you've got
to pay for printing, list rental, envelopes, folding, stuffing and
sealing and so on.

What this all boils down to is it's going to
cost you about 40 cents (or more) for every piece of direct mail
advertising you send out, even if you mail bulk rate.

Now, let's suppose you have a real estate
business here in Los Angeles and you want to mail a sales letter to
everyone in your trading area. O.K., if your real estate business is
located on Sunset Boulevard near my office, that means you will
probably, just for openers, want to mail everyone who lives in the Zip
code (90069) where your business is located.

Also, if your first mailing is successful,
you'll probably want to expand your mailings to include everybody who
lives in the Zip code areas adjacent to 90069.

Anyway, to get started, let's say you contact
Mailing Lists of Southern California and you discover there are 57,128
people living in Zip codes 90069, 90068, 90046 and 90210.