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Gary Halbert · whole document (17)

a mail 100 00 letters

# a mail 100 00 letters

From:

W-a-y West of Jewfish Creek

Dear Friend and
Subscriber

What you are about to read is a remarkably
simple idea that can be worth thousands and thousands of dollars to
you. It is a tested idea. Others are using it every day and now...
it's your turn!

Listen: One of the very best ways to advertise
your business is direct mail. When you use direct mail, it enables you
to fire your advertising bullets with a rifle instead of a shotgun. In
other words, it lets you "target" your market.

However, there is a drawback. You see, direct
mail is very expensive. Right now, for example, the postage
cost of mailing a 1-ounce, first-class letter is 22 cents. And soon,
it's going to be 25 cents and more. And, when you use direct mail,
there are many other expenses besides postage. For example, you've got
to pay for printing, list rental, envelopes, folding, stuffing and
sealing and so on.