«Достаточно»: против роста ради роста

## Главное слово — «so what?»

Каждый раз, когда ему говорят про упущенную выручку и неиспользованные возможности, ответ один:

> «So what? I'm very comfortable with where we are… I don't want to f* that up. I think people f* it up all the time. You get to the right size, and for whatever reason, you can't be content there. And you push a little bit too much, too hard, and you lost what was great about what you were doing.» — Founders, [0:23:13](https://youtu.be/BdDCtMA1gSw?t=1393)

Важное различение: он не против оптимизации вообще. Он против оптимизации цифр и за оптимизацию продукта.

> «I don't care about the X, Y, Z to make 5.1, but I am interested in optimizing a product to make it better.»

## Ракета на орбите, а не хоккейная клюшка

> «You've got to get off the ground, and you've got to break free of gravity. But then there's a point where you actually just want to sit in orbit and sort of maintain.» — Founders, [0:20:00](https://youtu.be/BdDCtMA1gSw?t=1200)