Writing company updates (“Heart beats”)

`1:13:00`

new employee joining the company 8 months from now and you want to go back and like understand how this company runs to watch like to try to watch 40 hours of boring ass video from a meeting it's you're not going to do it but you might skim and read some things and see some things catch your eye. The institutional knowledge that's built up in long form writing is wonderful for the future. It's good for now but it's so useful for new employees to get up to speed quickly on how the company communicates writes shares by looking at the evidence of past people doing that versus if you weren't there you missed it or hey watch this 45 minute video what with like you know 3 minutes of good stuff in it who's going to do all that you know so I I think it's so valuable and it's

`1:13:46`

searchable and it's just it's easy to access and it's easy to link to and point out and share with someone else it's just so transferable that that I think it's a wonderful thing to do and I don't think enough companies do it. Or they do it in the boring business way we've been talking about where there's like no conveyance of real information there's just a lot of words. And it's like I don't know what I just read I'm no wiser for it I'm I'm worse off for it I wasted time and I don't get it that's how most companies write and I think it's a shame real shame and a real probably like at the core of a ton of lost productivity in the economy. So if I came to you and I said I wrote one of these heartbeats and the ideas were fine but I was writing like an AI I was writing with that sort

`1:14:33`

of sterilized posturing business writing sense how would you coach me to get to a place where I'm writing the kind of heartbeat that is worthy of your attention. Yeah well first of all I would just it's very simple I'd say just tell me. Because I think that um most people don't have any problem Like just talking it out like so what did you do last week tell or tell me about the project last 6 weeks or whatever it was like and they would just like loosen up and and say it they wouldn't struggle through it they'd recall some things they'd say some things I'd say just write that down instead. Like it's it's such a cut through it's like so easy to get to what someone really wants to say by just saying well then just say it out