2005 - 11-14-05

That ad is so Machiavellian, I believe not even 1 out of 1,000 readers will
be able to understand its almost unbelievable power. This
would truly be a candidate for the most powerful space ad
ever written.

And sadly, I suspect none of you... even
after you read that ad ten times... will ever have a clue of
WHY it's so powerful.

Not only that, there is a "back story"
concerning the ad. It involves very curious twists and
turns... and... some of the most bizarre, slickest,
intelligent and corrupt people in the annals of American business.

I bet you would like me to lead you by the
hand exactly through every step of the ad and explain what I
was doing as I wrote every sentence. I bet you would also
love to read the "rest of the story" about that ad.

I've been thinking about revealing all this
for almost eight years. I still am not 100% certain I want
to tell you all the secrets about the ad and the back story
that goes with it.

But I've made myself a deal.

Now all of you know the answer as to how
well the ad performed. None of you now have any excuse for
emailing me and pontificating idiotic reasons why the ad did
not work.

Here's what I want you to do: I want you to email me
immediately with your best guess as to WHY the ad did work... and...
performed so outstandingly it
was almost unbelievable.