2005 - 11-14-05

The more analytical the response, the
further it was from the truth of how the ad performed and
why.

However, all is not lost. A handful of my
most astute readers (just a tiny handful) got it
exactly right.

Listen up: The ad is very confusing and
deceiving to people with a first-rate marketing mind. You
pretty much have to have a world-class marketing mind
to understand the genius of that ad.

First, I will tell you how well the ad
worked. It attracted an enormous number of qualified
investors who, by my estimate, were willing to pony up in
the neighborhood of $400,000,000 to participate in this
project.

That ad is so Machiavellian, I believe not even 1 out of 1,000 readers will
be able to understand its almost unbelievable power. This
would truly be a candidate for the most powerful space ad
ever written.

And sadly, I suspect none of you... even
after you read that ad ten times... will ever have a clue of
WHY it's so powerful.

Not only that, there is a "back story"
concerning the ad. It involves very curious twists and
turns... and... some of the most bizarre, slickest,
intelligent and corrupt people in the annals of American business.

I bet you would like me to lead you by the
hand exactly through every step of the ad and explain what I
was doing as I wrote every sentence. I bet you would also
love to read the "rest of the story" about that ad.