2006 - jam packed

And the commercial
itself will be superheated and give you no time whatsoever
to absorb one image until there’s another. I think the
average 10 second commercial bombards you with about 50 to
60 images. One cut after another. 1/100 of a second
image then cut! 1⁄2 second image cut... 1/3 of a second
image cut! Then image cut! Image cut, image cut!...
Cut!... Cut!... Cut!...

The sales message? It doesn’t survive all those cuts.
Your mind will be chopped up with all those cuts and, if
someone asks you what you just watched you’ll sit there
numb and mutter,
“I don’t know really. I think it was something about a
car?

I’d like to see a car commercial where the only image you
saw was that of a new car. It would stay on screen for
the full 10 seconds and there would be a voiceover from a
celebrity spokesperson that said, “This is the new
Sharpmobile. It’s really a great car. You should buy
one.” And this commercial would give maybe a full 6
seconds of relief from the continuing blitz.

6 seconds! Wow! A
whole 6 seconds of calm.

Come to think of it,
you know what I didn’t write so far when I described that
blitz of commercials? I didn’t write about the sound
tracks that accompany all of those commercials. It’s
extremely loud, harsh and grating, violent drums, staccato
rythmns, screeching horns, explosions. Yes, your ears
have to be tormented along with your visual cortex.

Now let’s talk about
the average Americans’ jam-packed life. He gets up, turns
the radio on so he can hear it while he showers. After
the shower, he fires up his trusty I-Pod, puts on a pair
of headphones and listens to hip-hop or some kind of heavy
metal music. Then, it’s off to his computer to check his
e-mails. While the computer plays music through it’s
little speakers, then he gets in his car and turns the key
to start the car and immediately the car radio is
blaring. He arrives at work, turns off the car and turns
on the I-Pod so there will be no dead air as he walks
across the parking lot from his car to his office. He
walks in the office and is immediately given a list of
phone calls that are waiting for him. As he walks a short
distance to his desk, he can hear seven different radios
with seven different stations. And then he sits down
and... never mind. You can guess what the rest of his day
will be like.