2006 - jam packed

But hey, you wanna
see some jam-packing going on in your everyday life? You
do? I can’t imagine why. But you can see all of this
hysterical jam-packing just by turning on your TV. Watch
any show and wait t’il the commercials come on. You won’t
have to wait long. First, there will be about a dozen of
them one right after the other. No fading to black for a
second between commercials- we’re watching one commercial
when we’re hit with another with no time to catch our
breath. Then wham! Another... and another and another,
etc.

And the commercial
itself will be superheated and give you no time whatsoever
to absorb one image until there’s another. I think the
average 10 second commercial bombards you with about 50 to
60 images. One cut after another. 1/100 of a second
image then cut! 1⁄2 second image cut... 1/3 of a second
image cut! Then image cut! Image cut, image cut!...
Cut!... Cut!... Cut!...

The sales message? It doesn’t survive all those cuts.
Your mind will be chopped up with all those cuts and, if
someone asks you what you just watched you’ll sit there
numb and mutter,
“I don’t know really. I think it was something about a
car?

I’d like to see a car commercial where the only image you
saw was that of a new car. It would stay on screen for
the full 10 seconds and there would be a voiceover from a
celebrity spokesperson that said, “This is the new
Sharpmobile. It’s really a great car. You should buy
one.” And this commercial would give maybe a full 6
seconds of relief from the continuing blitz.

6 seconds! Wow! A
whole 6 seconds of calm.

Come to think of it,
you know what I didn’t write so far when I described that
blitz of commercials? I didn’t write about the sound
tracks that accompany all of those commercials. It’s
extremely loud, harsh and grating, violent drums, staccato
rythmns, screeching horns, explosions. Yes, your ears
have to be tormented along with your visual cortex.