Gary Halbert · whole document (50)
2008 - Mindset - Mindset
Overweight people have a similar problem. People can't see what's inside them. They only see the outside and, whether they say it or not, many people just don't want to be around someone who is overweight. Well, after this letter, people will be able to see you because...
You Are Going To Have
A New And Exciting Way
To Burn Off Body Fat...
Hour-By-Hour!
It's easy to order. All you have to do is have your credit card ready and pick up your phone and dial...
1-800-000-0000
You know what you will hear when you dial that number? You'll get an answering machine that has my voice on it. Why? Because... there is one more GREAT THING about this Amazing High-Speed Weight-Loss Program... which... for personal reasons, I didn't want to put in this newspaper ad. It only takes me 1-1/2 minutes (90 seconds) to tell you this last great secret... and... after that, a friend of mine will pick up the phone, take your order and answer only questions you may have.
So, call now. You'll be glad you did.
Sincerely,
Ronnie Milsap
P.S. Yahta, yahta, yahta, yahta, yahta, yahta.
<--------Selling
copy
about
weight
loss
product
<--------Selling
copy
about
weight
loss
product.
BUT, WAIT A MINUTE! You couldn't get a star like Ronnie Milsap to be in one of your letters could you? Wow, he'd be way too expensive, right? Not true. In fact, in this case Ronnie is doing it for free. Why? Simply because he likes the product and the people who are selling it.