Gary Halbert · whole document (9)
2006 - rolls royce letter
# 2006 - rolls royce letter
Dear
Friend and Subscriber,
This
is another of my semi-famous "Can-You-Guess?"
newsletters.
What
you are about to read is a letter I wrote to sell Rolls
Royce motorcars. It was mailed to people who owned late
model Cadillacs, Lincolns, Mercedes' and other luxury
cars.
Your
job is to read this letter and then e-mail me at [email protected]
and tell me if you think the letter was a winner, a loser,
or just mediocre. Here's the letter.
Dear
Friend,
Please take a look at the photograph
I am sending you with this letter.
What you are looking at is a picture
of a Rolls Royce Silver Shadow I can sell you so
cheaply you will find it hard to believe! Why is
this car so inexpensive? Actually, there are three
reasons and each of them is equally important: First
of all, I am not a "used car dealer" in
the usual sense of the word. No. What I do is specialize
in absolutely nothing but pre-owned Rolls Royces
and I have developed a remarkable way to get these
cars into the country at a cost so low it will take
your breath away!
And secondly, if you so desire, I have
worked out a way to finance cars over a period of
four to five years at a very favorable rate of interest.
And thirdly, I am not overwhelmingly
greedy. That's important. You see, many people in
the car business are only in it for the money, but
that's not true with me. And, as a matter of fact,
it's not true of anybody that is really in love
with the Rolls Royce motor car.