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Gary Halbert · whole document (50)

Elegant Solutions

# Elegant Solutions

Dear Friend
& Subscriber,

Today we are going to examine what I call
"Elegant Solutions".

A true story: When NASA began launching astronauts
out into space, it was discovered their writing pens were useless once away from
the earth's gravity. Without that gravitational pull to force the ink down to
the writing surface, the pens were simply inoperative.

To solve this problem, NASA hired Anderson
Consulting. It took Anderson Consulting ten years and $12,000,000 (yep, that's
12 million dollars) to come up with a
solution. But, by Jesus, they got the job done! They devised a pen which worked
at zero gravity, upside down, under water, on practically any surface (including
crystal) and, in temperatures ranging from below freezing to over 300 degrees
centigrade.

When the Russians started their space program,
they had this same "useless pen" problem. Did they spend ten years and
$12,000,000 to get an answer to this dilemma? No. The Russians came up with what
I call an "Elegant Solution"... they solved it by...