Gary Halbert · whole document (44)
2005 - 07-26-05
Most of you reading this can't even begin
to imagine...
How POWERFUL An Addition
Those FEW Words Will Be
To Your Sales Pitches!
And all of you should know this: Only a
tiny, tiny percentage of your customers will actually ever
visit you or even telephone you. But, all of your would-be
customers will be greatly comforted by the fact they COULD
visit you if they wanted to and they COULD telephone you if
they so desired.
Now comes the stupid question which I am
sure is forming in the minds of many of my readers:
"But
gosh Gary, I don't have a store. I don't have an office. Besides,
I want to remain anonymous. What am I supposed to do?"
Looky here, you brainless twit. You can do
this and still remain anonymous. And, without lying.
If you do have an office or a store, just
publicize it in the way I just described.
If you don't have an office or a store, just
spend $100 (or less) per month to get yourself a little 100
square foot office or retail space. It'll probably cost you
an extra $6 per month to put in a POTS line. (Plain Old
Telephone Service line.) Then, if you're really Walter
Mittyish like and chintzy, put a voicemail on your POTS line
with an outgoing message that says:
"Hi, you've reached ABC
Widgets Incorporated. We're busy right now but if you'll
leave your name and number, we'll get right back with you."
Then, of course, get right back to them yourself. Or if
you're truly a gutless wonder, pay somebody a minimum wage
to retrieve and make these return phone calls for you.
Just think what you will have achieved by
doing what I just suggested: You will have implanted in the
minds of all your would-be customers that they know where
you are, and that they can visit or telephone you almost any
time they chose. In other words, they'll know they can...