2005 - 07-26-05

OK, maybe I'm exaggerating just a little
about internet marketers. But here's what all marketers -
internet or otherwise - should do to increase their sales.

All Marketers Should Give All Their
Prospective Customers

Enough SPECIFIC Details About
Themselves And Their Business...

It Convinces Them That, If Necessary,
They Could

"Reach Out And Touch The Marketer"

One way to do this is to simply give your
physical address. You can improve on that by giving out your
real business telephone number.

Let's take that a step further. What if in
our ad we spelled it all out like this:

"Our little company, ABC Widgets, Inc.
is located at 123 Elm Street in Massillon, Ohio. Our ZIP
Code is
44646. Our toll-free order-taking phone number is 1-800-xxx-xxxx.
You can reach an operator there any time, 24-hours a day,
7-days a week. However, if you
have any questions, you can call us directly at
1-216-xxx-xxxx. You can call our office any time Monday through
Friday, from 9:00 a.m. to 5:00 p.m. Eastern Standard Time.
And if you are ever in our area, we'd love for you to visit and we'll be happy to show you the merchandise we are
selling. Just make sure you don't come by between 12 noon
and 1:00 p.m. because that's when we close up shop for
lunch."

Most of you reading this can't even begin
to imagine...

How POWERFUL An Addition

Those FEW Words Will Be

To Your Sales Pitches!

And all of you should know this: Only a
tiny, tiny percentage of your customers will actually ever
visit you or even telephone you. But, all of your would-be
customers will be greatly comforted by the fact they COULD
visit you if they wanted to and they COULD telephone you if
they so desired.

Now comes the stupid question which I am
sure is forming in the minds of many of my readers:

"But
gosh Gary, I don't have a store. I don't have an office. Besides,
I want to remain anonymous. What am I supposed to do?"