2005 - 07-26-05

Believe it or not, I'm not being judgmental
about these type people. I'm just being objective. Truth be
told, in many ways, I'm somewhat a Walter Mitty type person
myself.

So, direct marketing, and especially online
direct marketing, has great appeal for these type people.
They can create advertising and say things about themselves,
their products, or services without ever having to meet
face-to-face the people to whom they communicate.

How much would you pay for a SECRET
GUARANTEE to multiply your profit? A hundred thousand
dollars? Ten thousand dollars? A thousand dollars? Fear not, you Lesser
Shitweasel! I'm going to reveal (for free) a way you can multiply your
profits by spending nothing (or at the most, maybe $100
per month).

Here's the thing: When people buy from a
sales pitch (ESPECIALLY an internet sales pitch) they have a
deep-rooted fear if anything goes wrong, they will
never be able to communicate with anyone from that business. They fear this for good reason.
The good reason
is, it's most often true. Actually, on the internet, it's almost 100%
true.

Think about it: Buying something over the internet is truly
a leap of faith. All the customer usually knows about the seller is
their email address. The customer doesn't know if the seller
is male or female; a
pillar of the community or a fraud. The customer doesn't
know where the seller is located; they don't have a direct telephone number
to reach the seller; or any other way to get in contact with
them.

Most internet marketers are "lurkers". They're
hiding in a dark closet in their underwear taking
amphetamines and grinning like 8-year-old boys who have just
dropped a lizard down the blouse of one of their female
classmates. They exult in the fact they can come off like
Superman... when... they are really nothing more than pathetic,
anorexic-looking little weaklings.