2005 - 07-26-05

I've said it many times before and I'll say
it again: There are three reasons people do NOT buy from
you:

1) They don't want what you are selling.

2) They can't afford what you are selling.

3) They don't believe you.

Many of the people who go into direct
marketing and, especially those who go into internet direct
marketing, do so because they have "Walter Mitty"
personalities. A Walter Mitty type person is a guy who
dreams grandiosely in his mind's eye about doing heroic
things. Like maybe playing in The Superbowl. Or dating a
stunning model like Claudia Schiffer. Or making millions of
dollars like Bill Gates. But in reality, the Walter Mitty's
of this world just don't have the balls to actually get in
the arena to play ball or ask the woman of their dreams for
a date or to do all of the risky steps you have to do
to amass a fortune.

Believe it or not, I'm not being judgmental
about these type people. I'm just being objective. Truth be
told, in many ways, I'm somewhat a Walter Mitty type person
myself.

So, direct marketing, and especially online
direct marketing, has great appeal for these type people.
They can create advertising and say things about themselves,
their products, or services without ever having to meet
face-to-face the people to whom they communicate.

How much would you pay for a SECRET
GUARANTEE to multiply your profit? A hundred thousand
dollars? Ten thousand dollars? A thousand dollars? Fear not, you Lesser
Shitweasel! I'm going to reveal (for free) a way you can multiply your
profits by spending nothing (or at the most, maybe $100
per month).

Here's the thing: When people buy from a
sales pitch (ESPECIALLY an internet sales pitch) they have a
deep-rooted fear if anything goes wrong, they will
never be able to communicate with anyone from that business. They fear this for good reason.
The good reason
is, it's most often true. Actually, on the internet, it's almost 100%
true.