2005 - 07-26-05

I've now given you something very
valuable: A tool with which to embarrass and humiliate a
good person whenever you're having a bad day.

Seriously though and all kidding aside, I
just don't understand how a person can grossly misrepresent
themselves in a personal ad... and then... have the nerve to
appear in person, looking and being so different than the
way they had described themselves.

So let me get back to and elaborate on the "stand out"
feature of my personal ad... which... once again was...

SPECIFICITY

Not only did I accurately describe my
physical appearance, I also told the specifics of my workout
routine. I was so specific, I even mentioned the fact that when I did my roadwork, it
was near Lake Hollywood. I was specific and truthful about my two
marriages and the other women I had met in the recent past.
I was very specific about what I wanted in a woman... and...
what I didn't want in a woman.

All of you know (or at least
you should know) the copywriting formula AIDA (Attention
Interest Desire Action). I think an "S" should be added to
the end of that formula. The "S" would stand for "Specificity".

I'm now going to reveal a secret which can
multiply the profit of many, if not all, of the marketers
who read this newsletter.

This secret is true for ALL marketers... but
especially... especially... especially... true for online
marketers.

I've said it many times before and I'll say
it again: There are three reasons people do NOT buy from
you:

1) They don't want what you are selling.

2) They can't afford what you are selling.

3) They don't believe you.