2005 - 07-26-05

By the way, this woman's name was Jamiel and
she'll never read this newsletter. So I want everybody who
does read it and who ever has the chance to
meet Caleb to say something to him like,

"Hey Caleb, want to
go to the bar and have a drink or maybe a cup of coffee? I've
got Jamiel waiting there for you."

Caleb being Irish is extremely fair-skinned.
We went to the beach a couple
weeks ago and he got lobster-red sunburned. But I tell
you... that rich-red sunburn was nothing compared to
the embarrassed flush that still comes over Caleb whenever anybody
mentions the name "Jamiel".

I've now given you something very
valuable: A tool with which to embarrass and humiliate a
good person whenever you're having a bad day.

Seriously though and all kidding aside, I
just don't understand how a person can grossly misrepresent
themselves in a personal ad... and then... have the nerve to
appear in person, looking and being so different than the
way they had described themselves.

So let me get back to and elaborate on the "stand out"
feature of my personal ad... which... once again was...

SPECIFICITY

Not only did I accurately describe my
physical appearance, I also told the specifics of my workout
routine. I was so specific, I even mentioned the fact that when I did my roadwork, it
was near Lake Hollywood. I was specific and truthful about my two
marriages and the other women I had met in the recent past.
I was very specific about what I wanted in a woman... and...
what I didn't want in a woman.

All of you know (or at least
you should know) the copywriting formula AIDA (Attention
Interest Desire Action). I think an "S" should be added to
the end of that formula. The "S" would stand for "Specificity".