2005 - 07-26-05

Humorous: A lot of the guesses were the ad
worked because it was so humorous. I think that's true also.
Women, at least psychologically, like a man who can make
them laugh. Most women want to hook up with a guy who is
intelligently humorous.

All of these were good guesses. All of the
above were, indeed, factors which made the ad work. But
remember... what I said we were
looking for was the "stand out" reason the ad
worked. I put those ads in my newsletters to illustrate a
certain feature... a "stand out" feature... which made them
work so much better than other ads. Even
other winning ads.

The stand out feature in this particular ad
is very much the same to the stand out feature which made
the ad in "Can You Guess (Part I)?" (the ad for the
Eye Surgery Centers of Tennessee) work so well. What made the ad for the
Eye Surgery Centers work so well was proof... specific proof.

And the REAL answer, the STAND OUT feature of my personal
ad was...

SPECIFICITY

For example, when I described myself, I
did so
specifically, very specifically. Matter of fact, I described
myself so well, the women I met as a result of my ad were
able to recognize me immediately (even though they had not
seen a physical picture of me).

You know, I've often wondered about people
who lie about their age and appearance in personal ads. How
could they muster up the nerve to meet someone who has never
seen them before but had only read a description of them
which indicated they were 20-years younger, 12-inches taller,
and 40-pounds thinner than they actually are? It reminds me
of a scenario I carry around in my head.