Modesty Personified

But, of course, I didn't do any of that.

I simply ended the conversation immediately in a civil
manner, took him back to his hotel and suggested he get
an early flight back to wherever he lived. I think that
man was genuinely bewildered by my sudden lack of zero
interest in him and his project.

See, it's no crime to not be able to afford the
expertise of someone like myself. But, it is obnoxious
to pretend you can afford someone like me... when... you
flat-out already know you can't afford me... or... you
are unwilling to pay the fees I charge.

Look, I want you to understand something: I have untold
thousands of rabid readers of this newsletter. But, this
message is truly only directed at a handful of them.
Maybe only one or two. It is only directed to what I
call "PWM's" (which is an acronym for "Players With
Money").

Since it is my job to provide my readers with a learning
experience, I'm going to do that by demonstrating how to
do something I've never quite done before. Many
copywriters have written to me complaining they couldn't
get any clients. I always tell them, there's no such
thing as a world-class copywriter who should be hurting
for clients. All he should have to do is write a sales
pitch for his services. And, he should then be flooded
with more clients than he can handle. By the way, I
wrote a newspaper ad once for Jay Abraham that, when it
was ran in a single newspaper, brought him in 602
potential clients.

Anyway, if I were someone else and I had to write a
pitch for Gary Halbert's copywriting services(as I guess
I am doing now) here are some of the points I would
make:

* Gary
Halbert may have hit more "financial home-runs" for his
clients than anyone else in history! These clients
include Ron LeGrand, Robert Allen, Ernest and Tova
Borgnine, award-winning actress Nancy Kwan, Vikki
LaMotta and many others, too numerous to mention.