Modesty Personified

Tova Borgnine Swears

Under Oath That Her

New Perfume Does Not

Contain An Illegal

Sexual Stimulant!

By the way, the "subhead" of that ad was "Wife of
famous movie star agrees to give away 10,000 samples of
her new fragrance just to prove it's safe to wear in
public." Personally, I'll never forget that ad. It was
my job to coordinate everything and the damn hotel was
so jammed with people nobody could hardly even move.
And, get this: The only reason we didn't have more than
7,000 people at the perfume launch is because... the
fire marshalls wouldn't let anybody else into the hotel!

A $30,000,000

Success Story!

During Gary's stint in Los Angeles (his previous
office was located at 595 Madison Avenue in Manhattan)
he also worked with a number of other celebrities. One
was Geoffrey Scott of Dynasty fame (he played Linda
Evans' "Krystle" ex-husband) and the ad he wrote
featuring him brought in over 30 million dollars for
Gary's client. Gary also put together more than a dozen
successful "infomercials" starting with "Can You Look
Younger?" which sold the cosmetic products of Vikki
LaMotta who was once married to boxer Jake LaMotta and
the oldest woman ever to pose nude for Playboy. (By the
way, I hear she still looks great!)

Gary also worked on a number of shorter (usually
2-minute) TV commercials and probably the most memorable
is the one which featured Nancy Kwan who was the star of
"The World of Suzie Wong," "Noble House" and many other
famous productions. Personally, I was especially
intrigued with the work he did with frequent-Playboy
model and B-movie queen, Becky LeBeau and I understand
he currently has Margaux Hemingway (granddaughter of
Ernest Hemingway) under contract to help promote his
forthcoming book tentatively titled...

HALBERTIZING: How

To Get Everything You

Ever Wanted Even If

You Don't Deserve It!

Another of Gary's interesting clients was George
Zangas, a world-famous power lifter, who mailed a
postcard Gary wrote for him which generated $1,000 for
every $100 he spent even though he mailed it to the same
list five different times. As far as direct mail is
concerned, that's where Halbert really shines. One of
his "killer" successes was an 8-page sales letter that
doubled Howard Ruff's subscription base of his RUFF
TIMES newsletter. He also did a letter for CASI
(Computer Amusement Systems, Inc.) That shot their gross
up from $3 million a year to over $13 million per year.
He has created direct mail promotions for Personal
Finance Newsletter, The Doug Casey Letter, Tax Avoidance
Digest and Predictions. And, the work he did for Robert
Allen (he wrote the famous best-seller Nothing Down)
helped Allen develop a seminar business that, I hear
through the grapevine, ended up grossing $75 million per
year!

By the way, Gary's marketing career started back
in 1968 when he formed a company called "Halbert's Inc."
(it still exists today) which sold coat-of-arms research
reports and hand-painted family crests. The letter Gary
wrote to launch that project has become the most
widely-mailed letter in history and the company has
since grown into an international, multi-multi million
dollar operation. (By the way, Gary is still kicking
himself for selling his « interest in that deal!)
Anyway, that letter and its derivative letters are still
being mailed at the rate of hundreds of thousands per
week even though...