2005 - 07-13-05

# 2005 - 07-13-05

From:

North of Jewfish Creek

Dear Friend & Subscriber,

I have received an enormous amount of e-mails from people trying to guess why each of the three letters I recently put on my website were so successful. (The letters in Parts I, II and II of "Can You Guess?") Today, I'm going to talk about the first of those letters which was written for the Eye Centers of Tennessee.

As I mentioned before, out of all the replies I received regarding those newsletters (Parts I, II and III), a small percentage of my subscribers hit the answer right on the head, another small percentage didn't have a clue, and most of the guesses fell somewhere in the middle (meaning they were partially right about what made those letters successful).

A lot of you attributed the excellence of the letter written for the Eye Centers of Tennessee to the dollar bill attached as a grabber. Let me explain something: Attaching a dollar bill to the top of a letter to get someone's attention is what I call a "multiplier". In other words, it is very likely to multiply the effectiveness of the letter. But if the letter isn't already effective, just sticking a dollar bill on the first page won't make it profitable. Know this: