Guide to Internal Communication

`0:11:29`

how we do it. So there there's this competitive spirit. I think that that drives some of that for me. But it's usually like one spark and then um again is is there a fire or is it just go out pretty quickly? It that it I really want to follow my gut on that. So if if it keeps burning I'll keep going until it peters out. And that's kind of how that one was. I wrote it kind of fast but there was a lot there and I felt like it was pretty tight and concise. It was probably repetitive in a few spots and I probably edited out some of that but there was a point where I felt like I could only make this worse. And that comes pretty fast I think in my writing at least. I will tend to get too wordy if I keep working it. Right. Things tend to get longer as I keep working them versus getting shorter. I usually start with a shorter version and that's usually the better version. And it's the same way in

`0:12:15`

When I come up with an idea for a product or a screen and I sketch it the sketch is like the best version of the thing. All from there on out it only gets worse in a sense. Just because the sketch of course doesn't take into consideration all the things that it has to actually do and we don't have to build the sketch. It's just a picture. No. But um when I overwork a sentence or a paragraph or a piece it's going to come out worse. So I got to stop myself. Yeah. How is that different from articles to books? Because I know that I think with Rework you did a bunch of compression towards the end of the book. So what is different about the nature of a book there? Part of there's a couple things. Um it's a very good question because there it is different but that book is made up of short essays.