Gary Halbert · whole document (47)
zall more stock secrets
You look at the release and the headline says
something like this:
FDA
Grants Approval For
Celeron To Market
New Anti-Cancer Drug!
Wow! That sounds like good news for Celeron,
doesn't it? You read the first couple of paragraphs and
discover the ticker symbol of Celeron is CLER.
You pull your cell phone out of your pocket,
call your stock broker and tell him to immediately buy 1,000
shares of CLER. While you are doing this, other things are
happening in that room. The guy with the news releases is
still passing them out... and... the people who get that press
release are reacting in different ways:
t
Some of the people are reacting very
promptly to the news in that release just like you
did.
t
Some people are calling their stock
broker and asking his opinion (what a joke that
is!) of the company written about in the news
release.
t
Some people crumple up the news release
and throw it away.
t
Some people fire up their laptop
computers and go online and start researching the
company.
t
Some of the people in that line are
reporters and go off to write a story (based on the
facts in that news release) which will appear on the
TV evening news... or... tomorrow's newspaper.
t
Some of the people have to go to another
appointment... so... they put the release in their
briefcase and take it with them so they can read it
later that evening.
However, no matter what, the news contained in
that release will begin to affect the price of the stock...