2005 - 07-29-05

Secondly, do you even want to expend
the time and effort to get as good at writing copy as I am?

My suggestion to many of you is the answers
to both of these questions should be a loud, resounding
"NO!"

You see, it's unlikely you will ever be able
to write copy as good as me. (I love to use bad grammar.)

The first reason is, I am a natural born
copywriter with a unique gift for it. I conceived my first
mail order project when I was approximately 9-years old.
Many of you are too young to remember this but before
television and in the early days of radio there was
something you could buy called a "crystal radio". This
little gadget was made of (I think) some kind of
non-precious gemstone like quartz that would vibrate to
radio signals. It had a little wire thing that hovered over
it. If you manipulated it around just right, you could
actually listen through headphones to an occasional radio
broadcast.

All the kids I knew and many of the adults
wanted a crystal radio. If you knew how, you could make one
of them yourself. But, of course, most people didn't know
how to make one. So my very first mail order idea was to go
to the public library, read up on how to make a crystal
radio, digest it into an easy-to-read information product,
advertise and sell it through magazines like "Popular
Science" and "Popular Mechanics".

Of course, this did not come to pass. After
all...

I Was Only 9-Years Old

Much later, when I got out of the Army and
moved back to Ohio, someone suggested I go work for the
Cuyahoga Falls Police Department. I had no interest in that.
After three years of risking my life as a military
policeman, I never wanted to experience violence again.

Instead, I went to work for a company on
Main Street in Cuyahoga Falls called Economy Savings and
Loan. It was owned by a parent company called Capital
Finance Corporation. Economy Savings and Loans made loans to
people who couldn't get a "standard" loan from a bank. As
expected, many of the loans Economy Savings made ended up
going south.