2005 - 07-29-05

Again, I don't know. And neither do you. And
neither does anybody else.

Same thing with the economy in general. A
year from now, things may be just rosy. Maybe everybody will
have a job and plenty of money. Maybe not. Maybe there will
be a 30% unemployment rate and most people will be
struggling just to survive. Maybe it will turn out to be
something in the middle.

And what about terrorism? After 9-11 and the
London subway bombings, we've learned anything is possible.
Maybe they'll blow up the Statue of Liberty or the stock
exchange building or the two nuclear power plants just south
of Los Angeles. Maybe nothing will happen.

The point is...

Nobody In The World Can Now Predict

The Future With Any Degree Of Certainty
Whatsoever!

Which brings me to another couple of crucial
questions you should be asking yourself.

First, do you think you will ever be able
to write copy as good as the recent examples of copy you've
read on my website?

Secondly, do you even want to expend
the time and effort to get as good at writing copy as I am?

My suggestion to many of you is the answers
to both of these questions should be a loud, resounding
"NO!"

You see, it's unlikely you will ever be able
to write copy as good as me. (I love to use bad grammar.)

The first reason is, I am a natural born
copywriter with a unique gift for it. I conceived my first
mail order project when I was approximately 9-years old.
Many of you are too young to remember this but before
television and in the early days of radio there was
something you could buy called a "crystal radio". This
little gadget was made of (I think) some kind of
non-precious gemstone like quartz that would vibrate to
radio signals. It had a little wire thing that hovered over
it. If you manipulated it around just right, you could
actually listen through headphones to an occasional radio
broadcast.