2005 - 07-29-05

I just don't know. Neither do you. And
nobody else knows either.

And what about the price of gasoline? Maybe
it will be $10 or more a gallon (it already is in some
countries). Or maybe it will drop to a $1.25 or less per
gallon.

Again, I don't know. And neither do you. And
neither does anybody else.

Same thing with the economy in general. A
year from now, things may be just rosy. Maybe everybody will
have a job and plenty of money. Maybe not. Maybe there will
be a 30% unemployment rate and most people will be
struggling just to survive. Maybe it will turn out to be
something in the middle.

And what about terrorism? After 9-11 and the
London subway bombings, we've learned anything is possible.
Maybe they'll blow up the Statue of Liberty or the stock
exchange building or the two nuclear power plants just south
of Los Angeles. Maybe nothing will happen.

The point is...

Nobody In The World Can Now Predict

The Future With Any Degree Of Certainty
Whatsoever!

Which brings me to another couple of crucial
questions you should be asking yourself.

First, do you think you will ever be able
to write copy as good as the recent examples of copy you've
read on my website?

Secondly, do you even want to expend
the time and effort to get as good at writing copy as I am?

My suggestion to many of you is the answers
to both of these questions should be a loud, resounding
"NO!"