2005 - 07-29-05

Then you can discuss it with the "powers that
be" and when they tell you there is no way in
hell they are going to test this promotion, I
will rework it (it won't take much) and give it
to you in the much weaker, lame-ass format which
will keep everybody in their comfort zone.

By the way, this promotion does, of course, need
to be proofread by you or some member of your
staff with an eagle eye to make certain I
haven't accidentally written something that is a
factual error.

Anyway, please email me at [email protected] as
soon as possible and let me know you're not
going to even test this promotion. A prompt
reply would be appreciated.

Sincerely,

Gary C. Halbert

"The World's Most Modest Copywriter"

P.S. As you know, Mark Ford here in Florida has
a brilliant mind. Why don't you run this
promotion by him before you summarily refuse to
mail it?

Well, believe it or not, within minutes of
having sent that cover letter, I got a response from Greg.
Here's his response:

Thanks Gary - I
printed it out and I'll read this bad boy... I
pretty much make most of the decisions here, so
I think we'll be able to mail this beast!

Thanks,

Greg

And here's the reply I sent him: