2007 - march newsletter

So here's how this ad is formatted:

Kevin, insert ad here.

Notice this ad has six columns. This is a really good
idea for a long copy ad. See how the headline is upper
and lower case and flushed left and ragged right? See
how the subheads are located throughout the ad to give
the ad visual relief. See the copy inside the two boxes
and where the boxes are placed in the ad?

Look, you already know you should have a swipe file
of great ad copy. Well, I'm here to tell you should also
have a swipe file of world-class formats...and...

This Ad Can Be

The Very First

In Your Collection!

By the way, to get an idea of how this ad will look
in the newspapers, just imagine the ad is four times larger.

Want to see what online versions of this ad look like?
Go to www.tvonpcelite.com/5.

Okay, chow. (I wish I knew how to spell that word).

Sincerely,

Gary C. Halbert

P.S. If it's me who writes your ad copy, I'll see that
you get it already typeset. I think format is too important
to be done outside my control.

Want Gary Halbert to write a killer promotion for you?
Click here:

modestypersonified

Sincerely,

Gary C. Halbert

P.S.

P.S. I'll actually probably publish the
newsletter I was working on so much for this month as my
next issue. It's a very long newsletter (about at least
three times the normal size), but it will give you a lot
to think about and I think you will enjoy reading it.

Peace!