Jason Fried · 2026-02-15 · source ↗ · whole document (5)
Why "Enough" Beats Growth
`0:15:30`
I don't want anyone else's business. I don't want to put myself in someone else's shoes. I know how to do my thing, and that's enough for me. I don't need to stroke the ego and go, "I could do this again somewhere else. I could turn something..." I don't think I could do this ever again, but I don't need to, and that's okay. This sense of just being comfortable with what you've built and what you're working on now, being enough is, for me, a very peaceful place to be. And I think that that's unfortunately not something that's talked enough about in my industry, which is tech. Which is grow, grow, grow, get as big as you can, sell valuations, do it again, serial entrepreneurship. Like, it's boring to me. All that's boring. — Okay, there's a million things I want to unpack there- — Let's go. Let's do it.
`0:16:16`
-because you said a bunch of things. — Yeah. — The serial entrepreneurship I want to hit on, because you and I were talking about- — Yeah. the conversation I had with John Mackey- — Yes. — where he was referencing some of his friends just love to start. And you're like, "Oh, I actually have this metaphor that I want to start talking about," and it is envelopes and letters. — Envelopes and letters. — Yeah, okay. — Yeah. — And then we'll go back to the fact that you don't like business, — Yeah. — and that you only like... And you're not... Really important, too, don't let me forget is, you have no sense of envy, I know you well enough now- — I try not to. Well, yes. — to other people's businesses. — Yes. — I don't think that is an act. — No. — Yeah. — I would not trade my business for anyone's business, so I don't envy anyone's business. In fact, it'd be a downgrade. Anyone's. You could pick anyone, right? — Oh, you've got to explain that. — If you got to decide... If you got to decide, you're like, "Jason, would you trade this business?"
`0:17:01`
No. Any business, I wouldn't take. I'd take mine over anyone else's business. So, I don't have... — What is the underlying thought there? It's just like... — I built the company I want to work at. I built the business I want to be in. Like, no one else has that. I have that. That's my thing. Now, they have their thing. I have my thing. I love what I've built. It's great. I'm very happy with it, and it's a good fit for me. I don't want to wear someone else's clothes. I don't want to do someone else's stuff. I don't want to live up to someone else's expectations. We have ours, we do our thing, we do our thing our way, and that's it. And if I had to do my thing someone else's way, it'd be a game of charades. And there's a lot of people, I think, playing entrepreneur. I don't want to play entrepreneur. — What does playing entrepreneur mean to you? — It means a lot of things to me, but I think there's a lot of people who...