2005 - 10-27-05

For example, they have a very large in-house list of proven trustworthy customers.

Secondly, they have very deep pockets and can afford to wait for their money.

Thirdly, they run a very tight ship and their billing notices go out like clockwork.

And last but not least, they've been operating in this manner for decades. So they have all the nuances and little "inside tricks" of doing business this way down to a science.

I do NOT recommend most of my readers attempt to do business this way. But here's a thought: You might want to do your TEST marketing in this manner. Here's why: When you market like this, the results you're going to get are the highest which are humanly possible. Believe it or not, most marketing campaigns... even if constructed in this manner... will not bring back enough replies to justify continuing the campaign.

A big secret to success is...

Failing!

And if you're going to fail, you want to fail as fast as possible so you can get on to your next project. If your marketing doesn't pull a decent return when you don't even ask people to send money... it is certainly not going to pull a decent return when you demand "cash with order".

Okay, here's an alternative which can make a lot of you rich. In a nutshell, it is called...

The 30-Day Hold

The way it works is like this: When you get to the ordering instructions, in your marketing sales letter, ad or webpage, you write something like this:

"We are so sure you will love this product, we are not even going to cash your check until at least 30-days after we have shipped your product. That way, you will have plenty of time to examine our product and discover for yourself how wonderful it is. If you are dissatisfied, you can return the product to us and we will send back to you your UNCASHED check. If you decide to order by credit card, we will not process your credit card for 30-days. So, if you decide to return the product, we will destroy all of your credit card details and your card will never be charged."