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Gary Halbert · whole document (51)

2005 - 10-27-05

# 2005 - 10-27-05

From:

North of Jewfish Creek

Dear Friend & Subscriber,

In this issue, I am going to reveal in detail the most powerful (and little known) money-making secret I have ever learned in my entire marketing career.

You need to pay VERY CAREFUL attention to EVERY WORD in this newsletter.

The information I am about to give you has already made a few people very rich. It can do the same for you.

Keep an open mind until you've finished reading this entire newsletter... and... your financial reward will be humongous.

First, I am going to give you a brief review of the three primary reasons people do NOT buy whatever it is you are selling:

1) They do not want what you are selling.

2) They cannot afford what you are selling.

3) They do not believe you are telling the truth about your product and they are very skeptical about you delivering on your promises.

The first two reasons are acceptable. The third reason is not. And that is where almost all "lost sales" are lost.

So, what is the best way to alleviate someone's fears about buying your product or service? Well, the very strongest way to do this is to offer to let them have what you are selling and not pay anything whatsoever until a month or 45-days have elapsed since they received whatever you are selling... and... they've had plenty of time to satisfy themselves you are an honest and reliable vendor with 100% integrity.