azdedislei specialreport

Let me explain to you the differences between efficient and effective.

Efficient is paddling a canoe up or down a river with a perfect J-stroke. That means with the absolute least energy expenditure, you get the most forward movement of the canoe.

Effectiveness is paddling the canoe the right way (upstream or downstream) on the right river. Let's say you want to go to the river town of Marietta, Ohio. You've been paddling efficiently for three days upstream the Mississippi River. The only problem is…

Marietta, Ohio Is Located

On The Ohio River!

Doesn't matter how …efficient… you are. What you are doing is efficiently NOT going toward your goal.

However, let's say you start paddling your canoe upstream from Parkersberg, W.V.A. (where I was born in case anybody cares) and you clumsily (and very inefficiently) paddle your craft about 30 miles upstream which happens to be North.

Guess where you will end up. Hey you got it right, soon (maybe in a few days if you are a really lousy canoe paddler) you will arrive at Marietta, Ohio which used to have the biggest oak tree in the U.S. I wonder if it still does? Probably not, chances are someone has chain-sawed it down and replaced it with a parking lot, a strip mall or a convenience store.

But dammit, no matter how inefficiently you did it…

You Got There!

And those other guys? The ones canoeing super efficiently up the Mississippi. They can be as efficient as humanly possible but, they will NEVER get to Marrieta, Ohio.