azdedislei specialreport

Examples of delivery systems for sales pitches are direct mail, newspapers, magazines, match book covers, face-to-face conversations, telephone conversations, radio, television, skywriting…and …of course…the weakest delivery system of all which is …

The Internet!

Why is the Internet the weakest delivery system for a sales pitch? Simply because, all you have to do to ignore an Internet sales pitch is to click …delete…. The Internet is the least effective delivery system but, it is also the most efficient.

Let me explain to you the differences between efficient and effective.

Efficient is paddling a canoe up or down a river with a perfect J-stroke. That means with the absolute least energy expenditure, you get the most forward movement of the canoe.

Effectiveness is paddling the canoe the right way (upstream or downstream) on the right river. Let's say you want to go to the river town of Marietta, Ohio. You've been paddling efficiently for three days upstream the Mississippi River. The only problem is…

Marietta, Ohio Is Located

On The Ohio River!

Doesn't matter how …efficient… you are. What you are doing is efficiently NOT going toward your goal.

However, let's say you start paddling your canoe upstream from Parkersberg, W.V.A. (where I was born in case anybody cares) and you clumsily (and very inefficiently) paddle your craft about 30 miles upstream which happens to be North.