Superintelligence CouncilСовет гения · sim.im

Gary Halbert · whole document (52)

azdedislei specialreport

They will give out their cc info over telephone or on an order coupon. Why? Who knows.

Another thing: Computers are totally 100% unforgiving. You gotta type your ordering info at least three times and, if you hit ONE wrong key, you get an impersonal …ERROR… message and you have to do it all over. Scott Haines desperately wanted a $150.00 piece of software. He tried his heart out to order it online but, after 7 error messages, he gave up and ordered a similar piece of software from somewhere else. Know this:

Every A/B Split Test Has Proven That Only

Offering One Option For Ordering Has

Been More Profitable Than

Offering Multiple Options!

And, by far, the option that makes the most money is phone only. That's it…

Phone Only!

Ok, we've covered #1 (the product) and #2 (the sales pitch) so, it's time to move on to #3 (the …delivery system.…)

Let's be clear. When I talk about a …delivery system…, I'm talking about a delivery system for your sales pitch!

Examples of delivery systems for sales pitches are direct mail, newspapers, magazines, match book covers, face-to-face conversations, telephone conversations, radio, television, skywriting…and …of course…the weakest delivery system of all which is …

The Internet!

Why is the Internet the weakest delivery system for a sales pitch? Simply because, all you have to do to ignore an Internet sales pitch is to click …delete…. The Internet is the least effective delivery system but, it is also the most efficient.