Gary Halbert · whole document (52)
azdedislei specialreport
Also, calling a POTS number tends to give people the feeling they could get someone on they phone if they ever needed help... whereas... calling a toll-free number is more likely to connect you to "Voicemail Hell".
Phone orders only? Are you kidding? Isn't the Internet set up for anonymous, ease-of-ordering? Don't people prefer to use "shopping carts" and place an order right over the 'Net?
No! No! No! No! No!
And, I can prove it to you. Here's something everyone who is reading this has done dozens (if not hundreds) of times. You're on an airplane. You're bored. You pick up the 'in flight' magazine. You go to the skymall section where, some of the neatest products in the world are featured. Great products. Great photos. Great copy.
Look, here's a Swiss Army knife that is also a cell phone and a compass! Damn, you've been waiting for something like this for years. You rip out the page, stuff it in your briefcase and decide to buy it as soon as you get home or to your hotel.
Looky here! A watch that tells you the day, date and time in three time zones... plus... it tells you when your girlfriend is ovulating which means she will be at her peak of horniness! Talk about a "must-have!"
You rip out that page also.
Lordy! Here's a shaving mirror you can use in the shower! Gotta have that... so... you rip out that page too.
Holy shit! Look at this: It's the Ipen. It's little more than 5½ inches long and is the world's first combination ballpoint, view finder digital camera, a web cam and a stylus for your PDA. Discreet buttons (which translates to impossible to see) let you seek a specific function. The built-in 8MB memory can hold up to 400 images or connect directly to a USB interface to use as a PC web camera!