Gary Halbert · whole document (52)
azdedislei specialreport
Why? Your guess is as good as mine. Maybe it has something to do with the idea that calling a toll-free number will get you connected to a high-pressure telephone salesman... whereas... (at least in the prospect's mind) that is less likely to happen if they call a POTS number.
Also, calling a POTS number tends to give people the feeling they could get someone on they phone if they ever needed help... whereas... calling a toll-free number is more likely to connect you to "Voicemail Hell".
Phone orders only? Are you kidding? Isn't the Internet set up for anonymous, ease-of-ordering? Don't people prefer to use "shopping carts" and place an order right over the 'Net?
No! No! No! No! No!
And, I can prove it to you. Here's something everyone who is reading this has done dozens (if not hundreds) of times. You're on an airplane. You're bored. You pick up the 'in flight' magazine. You go to the skymall section where, some of the neatest products in the world are featured. Great products. Great photos. Great copy.
Look, here's a Swiss Army knife that is also a cell phone and a compass! Damn, you've been waiting for something like this for years. You rip out the page, stuff it in your briefcase and decide to buy it as soon as you get home or to your hotel.
Looky here! A watch that tells you the day, date and time in three time zones... plus... it tells you when your girlfriend is ovulating which means she will be at her peak of horniness! Talk about a "must-have!"