azdedislei specialreport

A popular household pet that is responsible for 53.7% of all yeast infections!

OK, I just made those up... but... if I spent a few hours doing serious research, I am dead certain I could come up with little-known facts just as appealing.

Finally, do NOT let your prospect order online. Only accept TELEPHONE orders. And, only let them call your regular area code number. Never ask them to call an 800 or an 888 toll-free number. It has now been proven that twice as many people will call a POTS number (Plain Old Telephone Service) as will call a toll-free number.

Why? Your guess is as good as mine. Maybe it has something to do with the idea that calling a toll-free number will get you connected to a high-pressure telephone salesman... whereas... (at least in the prospect's mind) that is less likely to happen if they call a POTS number.

Also, calling a POTS number tends to give people the feeling they could get someone on they phone if they ever needed help... whereas... calling a toll-free number is more likely to connect you to "Voicemail Hell".

Phone orders only? Are you kidding? Isn't the Internet set up for anonymous, ease-of-ordering? Don't people prefer to use "shopping carts" and place an order right over the 'Net?

No! No! No! No! No!

And, I can prove it to you. Here's something everyone who is reading this has done dozens (if not hundreds) of times. You're on an airplane. You're bored. You pick up the 'in flight' magazine. You go to the skymall section where, some of the neatest products in the world are featured. Great products. Great photos. Great copy.