azdedislei specialreport

And, so it is when people are spending their money. If it's any kind of significant expenditure at all... or... if it's something they know very little about... you can't tell them too much!

And listen: Try to make your product the best on the market. The secret is research. If you are selling info on yeast infections, do enough research to become the world's leading expert on the subject. (It probably won't take much.) Give them a lot of info they DON'T already know. Incorporate this almost-unknown info into "blind" teaser copy in your website letter. Like this...

Three common foods that (if eaten twice weekly) will 100% guarantee you will NEVER have another yeast infection!

Why you canNOT ever use an air purifier in your home if you want to avoid yeast infections!

A popular household pet that is responsible for 53.7% of all yeast infections!

OK, I just made those up... but... if I spent a few hours doing serious research, I am dead certain I could come up with little-known facts just as appealing.

Finally, do NOT let your prospect order online. Only accept TELEPHONE orders. And, only let them call your regular area code number. Never ask them to call an 800 or an 888 toll-free number. It has now been proven that twice as many people will call a POTS number (Plain Old Telephone Service) as will call a toll-free number.

Why? Your guess is as good as mine. Maybe it has something to do with the idea that calling a toll-free number will get you connected to a high-pressure telephone salesman... whereas... (at least in the prospect's mind) that is less likely to happen if they call a POTS number.