Gary Halbert · whole document (52)
azdedislei specialreport
Nope. What He made all of them do is write a letter telling you about themselves. How much detail would you want in that letter? Would you want it to say...
"Hi. I'm Bunny. I'm a Gemini
and I like cats and walking
on the beach. Hope you choose me."
Get real! That's NOT what you would want to know about the person you are going to spend the rest of your life with. No. What you would want to know is...
Everything!
And, so it is when people are spending their money. If it's any kind of significant expenditure at all... or... if it's something they know very little about... you can't tell them too much!
And listen: Try to make your product the best on the market. The secret is research. If you are selling info on yeast infections, do enough research to become the world's leading expert on the subject. (It probably won't take much.) Give them a lot of info they DON'T already know. Incorporate this almost-unknown info into "blind" teaser copy in your website letter. Like this...
Three common foods that (if eaten twice weekly) will 100% guarantee you will NEVER have another yeast infection!
Why you canNOT ever use an air purifier in your home if you want to avoid yeast infections!
A popular household pet that is responsible for 53.7% of all yeast infections!
OK, I just made those up... but... if I spent a few hours doing serious research, I am dead certain I could come up with little-known facts just as appealing.