azdedislei specialreport

Nobody but you cares about that garbage. Tell them about your solution. Use black ink against a yellow background. Use the letters on my website as your guide to how they should look. And, put EVERYTHING into your sales (oops, I meant website) letters.

Look at it this way: Suppose God came down from heaven and he was feeling playful. He picked out 110 women (or men)... and... one of those people was the person with whom you were going to spend the rest of your life. God refused to let you see any of them. Not even a video, a photo or a drawing. He refused to let you talk to any of them. He refused to let you hire a detective to check them out.

Nope. What He made all of them do is write a letter telling you about themselves. How much detail would you want in that letter? Would you want it to say...

"Hi. I'm Bunny. I'm a Gemini

and I like cats and walking

on the beach. Hope you choose me."

Get real! That's NOT what you would want to know about the person you are going to spend the rest of your life with. No. What you would want to know is...

Everything!

And, so it is when people are spending their money. If it's any kind of significant expenditure at all... or... if it's something they know very little about... you can't tell them too much!

And listen: Try to make your product the best on the market. The secret is research. If you are selling info on yeast infections, do enough research to become the world's leading expert on the subject. (It probably won't take much.) Give them a lot of info they DON'T already know. Incorporate this almost-unknown info into "blind" teaser copy in your website letter. Like this...