Gary Halbert · whole document (52)
azdedislei specialreport
Next comes...
The Sales Pitch!
People are very confused (almost imbeciles) about how to create a sales pitch. As a general rule, the more you tell, the more you sell. Your website sales pitches should be nothing but a long, easy-to-read SALES LETTER. Do not clutter it up with graphics. Do not use animation. Do not try to make it look professional. And for God's sake, do not clutter it up with bullshit they can click on that tells "who we are" or "our mission statement" or "our goals"... or... "our history".
Nobody but you cares about that garbage. Tell them about your solution. Use black ink against a yellow background. Use the letters on my website as your guide to how they should look. And, put EVERYTHING into your sales (oops, I meant website) letters.
Look at it this way: Suppose God came down from heaven and he was feeling playful. He picked out 110 women (or men)... and... one of those people was the person with whom you were going to spend the rest of your life. God refused to let you see any of them. Not even a video, a photo or a drawing. He refused to let you talk to any of them. He refused to let you hire a detective to check them out.
Nope. What He made all of them do is write a letter telling you about themselves. How much detail would you want in that letter? Would you want it to say...
"Hi. I'm Bunny. I'm a Gemini
and I like cats and walking
on the beach. Hope you choose me."
Get real! That's NOT what you would want to know about the person you are going to spend the rest of your life with. No. What you would want to know is...
Everything!