Gary Halbert · whole document (52)
azdedislei specialreport
Before They Can Even Think
About Anything Else!
Don't have a product? Good! That leaves you free to sell the best product of all which is... information!
If your tooth is killing you, wouldn't you like to spend $10.00 for an e-book of only two pages which can be delivered to you immediately... that tells you... how to stop that tooth pain instantly? Hey Bubba, not only is that exactly what you want, you ain't gonna spend nuthin' on nuthin' else until you get it!
Look, in marketing (except for the LMS* finer details) there are only three things you have to worry about:
1.
Your product!
2.
Your sales pitch!
3.
Your "delivery system" for your sales pitch!
I've already covered #1 (your product) in detail. Mainly, if you're not already married to some other product, sell a paper and ink solution to someone... who has a problem... they HAVE to have solved.
Next comes...
The Sales Pitch!
People are very confused (almost imbeciles) about how to create a sales pitch. As a general rule, the more you tell, the more you sell. Your website sales pitches should be nothing but a long, easy-to-read SALES LETTER. Do not clutter it up with graphics. Do not use animation. Do not try to make it look professional. And for God's sake, do not clutter it up with bullshit they can click on that tells "who we are" or "our mission statement" or "our goals"... or... "our history".
Nobody but you cares about that garbage. Tell them about your solution. Use black ink against a yellow background. Use the letters on my website as your guide to how they should look. And, put EVERYTHING into your sales (oops, I meant website) letters.
Look at it this way: Suppose God came down from heaven and he was feeling playful. He picked out 110 women (or men)... and... one of those people was the person with whom you were going to spend the rest of your life. God refused to let you see any of them. Not even a video, a photo or a drawing. He refused to let you talk to any of them. He refused to let you hire a detective to check them out.