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Same with "urinary tract infection". By far, the most profitable thing to sell via the Internet is...

Solutions!

And, the more desperate he is for the solution, the more he will pay for it. Take a person with a truly painful toothache. Show that person a painting of the Mona Lisa or take him to the Grand Canyon. Do you think he gives a shit about the beauty before his eyes? Not a chance. All he cares about is...

He Wants His Damn Tooth

To Stop Hurting!

Put him in a roomful of sexy, naked, turned-on women. He won't even notice them. At least until that tooth stops hurting.

Start talking to him about how he can triple his income by making a five minute change to his advertising. Think he cares?

But, if you offer him, immediate relief from tooth pain... then...

Aha! You've Got Him!

Here's a very valuable tip: When you're just starting out in marketing, don't even start selling people stuff they want. Start by selling them... what they have to have. Sell them solutions to problems they've got to solve...

Before They Can Even Think

About Anything Else!

Don't have a product? Good! That leaves you free to sell the best product of all which is... information!

If your tooth is killing you, wouldn't you like to spend $10.00 for an e-book of only two pages which can be delivered to you immediately... that tells you... how to stop that tooth pain instantly? Hey Bubba, not only is that exactly what you want, you ain't gonna spend nuthin' on nuthin' else until you get it!

Look, in marketing (except for the LMS* finer details) there are only three things you have to worry about:

1.

Your product!

2.

Your sales pitch!

3.

Your "delivery system" for your sales pitch!

I've already covered #1 (your product) in detail. Mainly, if you're not already married to some other product, sell a paper and ink solution to someone... who has a problem... they HAVE to have solved.