Gary Halbert · whole document (52)
azdedislei specialreport
The Yellow Pages is a big book that tells you where to look for...
Solutions!
You won't find Britney Spears or Brad Pitt listed there. Thus, a key to making HUGE Internet profits is... to think of it as a MONSTER YELLOW PAGES book... that is also stuffed with zillions of other things... which are only of curiosity value... not solutions.
Suppose someone types "yeast infection" or "urinary tract infection" into a search engine. Do you think those people woke up one day with an insatiable desire to satisfy their curiosity about those subjects? No, of course not. They typed in "yeast infection" most likely because they had one and wanted to get rid of it.
By the way, if you do type in "yeast infection" the top sponsored site is headlined "Stop Your Yeast Infection Now!"
Bullseye!
That's exactly what the person who typed in the phrase "yeast infection" wants to know: How to stop that damn yeast infection!
Same with "urinary tract infection". By far, the most profitable thing to sell via the Internet is...
Solutions!
And, the more desperate he is for the solution, the more he will pay for it. Take a person with a truly painful toothache. Show that person a painting of the Mona Lisa or take him to the Grand Canyon. Do you think he gives a shit about the beauty before his eyes? Not a chance. All he cares about is...
He Wants His Damn Tooth
To Stop Hurting!
Put him in a roomful of sexy, naked, turned-on women. He won't even notice them. At least until that tooth stops hurting.
Start talking to him about how he can triple his income by making a five minute change to his advertising. Think he cares?