Gary Halbert · whole document (52)
azdedislei specialreport
Think about the Yellow Pages of your phone book for a moment. Did you ever feel an idle curiosity about dentists or carpet cleaners or transmission repairs and go to those sections of the Yellow Pages and settle down for an afternoon of leisurely reading?
I bet not. I bet the only time you looked up "Carpet Cleaners" is when you needed your carpets cleaned. I bet you only looked under "Dentists" when you had a tooth that was hurting or needed some other type of dental work. Transmission repair? You probably only went to that section when your car was having transmission problems.
The Yellow Pages is a big book that tells you where to look for...
Solutions!
You won't find Britney Spears or Brad Pitt listed there. Thus, a key to making HUGE Internet profits is... to think of it as a MONSTER YELLOW PAGES book... that is also stuffed with zillions of other things... which are only of curiosity value... not solutions.
Suppose someone types "yeast infection" or "urinary tract infection" into a search engine. Do you think those people woke up one day with an insatiable desire to satisfy their curiosity about those subjects? No, of course not. They typed in "yeast infection" most likely because they had one and wanted to get rid of it.
By the way, if you do type in "yeast infection" the top sponsored site is headlined "Stop Your Yeast Infection Now!"
Bullseye!
That's exactly what the person who typed in the phrase "yeast infection" wants to know: How to stop that damn yeast infection!