2006 - the 700 million dollar man

This
collection is like having a private pass into Fort Knox. And, since I
explain and break down the techniques and choices I made in each piece...

You Can Easily
“Translate” These Monster Winners

Into A Killer
Ad For Your Own Needs!

Included are copies (with
complete detailed analysis)
of such notorious ads and letters like:

The “one-legged golfer” ad that scandalized the staid
golf magazines (but sold a ton of product for many years).
A prime example of how a single ad can work
over and over again, year after year, with almost zero changes to the copy.

The “sex letter” I wrote for Rodale Books that got me
blacklisted there... until they finally mailed it. It
slaughtered the control, and mailed to millions of names worldwide for over 5
years. (In it, you will discover the secret to “getting inside your customer’s
head”... and using his deepest desires to
trigger a sale.)

The multi-page “shock-wave” ads for Navy SEAL training videos
that changed the martial arts world forever. (And introduced the
buttoned-down “Wall Street” crowd to kicking ass using combat secrets few
civilians will ever find out about.)

The famous “wow” letter that arrived in mailboxes with a
dollar-bill attached to it. (Selling a ton
of information at $377 a pop.)

And many, many more letters and ads. All
deconstructed and fully outlined for you -- so
you know why I used certain words... how the guarantees were decided... the
thinking behind the concepts... how the letters pulled... and all the
important lessons learned (both good and bad).