2006 - the 700 million dollar man

Consider this collection a “swipe file” of the best examples of
world-class advertising you’ll ever find in one place.

Clients have paid me as much as $100,000
(including royalties that still come in) to write a single letter.
They pay these kinds of staggering fees happily... because my stuff works.
They can mail a letter or run one of my ads in magazines for years,
gathering huge profits each time. My Web copy is like an automatic feeding
frenzy of profit. The fees clients pay me are a tiny fraction of the
fortune these pieces create.

This
collection is like having a private pass into Fort Knox. And, since I
explain and break down the techniques and choices I made in each piece...

You Can Easily
“Translate” These Monster Winners

Into A Killer
Ad For Your Own Needs!

Included are copies (with
complete detailed analysis)
of such notorious ads and letters like:

The “one-legged golfer” ad that scandalized the staid
golf magazines (but sold a ton of product for many years).
A prime example of how a single ad can work
over and over again, year after year, with almost zero changes to the copy.

The “sex letter” I wrote for Rodale Books that got me
blacklisted there... until they finally mailed it. It
slaughtered the control, and mailed to millions of names worldwide for over 5
years. (In it, you will discover the secret to “getting inside your customer’s
head”... and using his deepest desires to
trigger a sale.)

The multi-page “shock-wave” ads for Navy SEAL training videos
that changed the martial arts world forever. (And introduced the
buttoned-down “Wall Street” crowd to kicking ass using combat secrets few
civilians will ever find out about.)