Gary Halbert · whole document (117)
2006 - the 700 million dollar man
There is absolutely no sane reason why you should want to waste years of your
own life attempting to cover this same ground.
This is the course I would
have killed to own when I started out.
But Wait...
There’s More.
With this special offer we’ve
arranged... you will also receive a huge volume of my collected letters and ads
(including most of the now-famous home run fortune-making pieces that
have been ripped off so much online).
Consider this collection a “swipe file” of the best examples of
world-class advertising you’ll ever find in one place.
Clients have paid me as much as $100,000
(including royalties that still come in) to write a single letter.
They pay these kinds of staggering fees happily... because my stuff works.
They can mail a letter or run one of my ads in magazines for years,
gathering huge profits each time. My Web copy is like an automatic feeding
frenzy of profit. The fees clients pay me are a tiny fraction of the
fortune these pieces create.
This
collection is like having a private pass into Fort Knox. And, since I
explain and break down the techniques and choices I made in each piece...
You Can Easily
“Translate” These Monster Winners
Into A Killer
Ad For Your Own Needs!
Included are copies (with
complete detailed analysis)
of such notorious ads and letters like:
The “one-legged golfer” ad that scandalized the staid
golf magazines (but sold a ton of product for many years).
A prime example of how a single ad can work
over and over again, year after year, with almost zero changes to the copy.