Gary Halbert · whole document (117)
2006 - the 700 million dollar man
I’ve got a few things on the bastard. But he’s
got just as much on me. We’re at a stalemate, each holding nasty
expose material neither wants daylight shed on.
If you’ve been following Gary for any length of
time, you know that he and I rib each other viciously. (What’d he call me last
year in a newsletter... a “lapdog”? And then complained to me that too
many people didn’t get the joke... because, as he said, I was so OBVIOUSLY one of
his best and closest friends, and why in the world would he seriously
disrespect a friend like that?) (I got him back, though. Our practical jokes
on each other go on for years, and they’re brutal.)
But all
that ribbing comes from deep mutual respect. Most people don’t
realize what a meeting among insiders in the business world is actually like.
(Which is why I recorded a bunch of phone calls I had with Gary and Dan Kennedy
and other insiders, called The Scuttlebutt Tapes -- I wanted to catch the way we
really talked to each other on tape, for posterity. Plus, it’s a vicious
education in real-world advanced marketing.)
We’re passionate about copywriting, and
about cutting-edge marketing. We’re SERIOUS about this stuff, because it’s the
engine that makes the capitalist system churn at full grind.
But we couldn’t handle the stress of it all
without a world-class sense of humor.
We do not take OURSELVES seriously at all.
We know we’re good. We know that what we teach
works.
And we have fun teaching it all.
I tell you this to prepare you for what you’re
about to be offered.
Here’s what is in “The
Carlton Blackmail Package”:
First: You get the
industry-jarring course “Kick-Ass Copywriting Secrets of a Marketing Rebel”.
It’s the exact “insider” course I wish was
around when I was starting out. Learning even one or two of these
secrets would have short-cut my own success by... oh... ten years at least.
Probably more. (It can help you leap-frog over the learning process even
faster.)